Category Management is a process in which vendors and retailers cooperate to manage and optimize product categories as business units in order to serve the shopper in the best possible way, resulting in the best possible financial performance for both retailer and the vendor.
How can the Merchandise Academy support? We consult on:
Assortment Management: how should your ideal assortment look like? How do you select, build and plan your assortment? What is the SWOT of your assortment?
Vendor Sourcing & Management: as a retailer, which vendors serve your business in the best possible way? How do you manage them regarding contracts, deliveries and quality requirements? Are they innovative enough? What about their sustainability efforts?
Retailer Sourcing & Account Management: as a vendor, which retailers serve your business in the best possible way? What are their needs? What does a retailer expect from you?
Negotiating: do you use the right structured way for negotiating contracts and prices? Do you know your strengths and weaknesses, and how to use them in the negotiation process?
Private label development: private label assortments deliver differentiation and better margins for your retail concept. Is your percentage on private label sales already growing? Do you wish to develop new private label sku’s faster, develop more innovate sku’s and develop in a more structured way? We can help.