The founder of the Merchandise Academy, Jean Quaedvlieg is available on a regular base for interim assignments such as Unit Manager,Category Manager, Buying Manager and Buying Director.

He has 30 years of international experience at big box EU retailers and is an expert in assortment and category development, private label development, vendor management, negotiations and development of buying and planning teams.


With our consulting we help your company to improve your product’s and services’ value propositions and prepare your retail pitches including tv shopping channel pitches. Also we can help you developing the right products and services for the 50+ consumer.

Finally we can develop a future trends impact analysis for the product category or categories your business is dealing with.


The Merchandise Academy trains retail category and buying teams and FMCG account managers on category management, vendor management, negotiation skills and private label assortment development.

On site workshops and/or online training sessions, both can be developed and executed in a customized way fitting to your company.